Konami Gaming and Bet.Works Launch Advanced Casino Loyalty Conveniences to Omni-Channel Sports Betting
Konami Gaming, Inc. and Bet.Works, a leading U.S.-based sports betting platform provider being acquired by Bally’s Corporation, announced a joint integration to introduce advanced casino loyalty conveniences to the player sports betting experience. Tightly-engineered interfaces between Bet.Works and Konami’s award-winning SYNKROS® casino management system provide land-based casinos the ability to easily validate age eligibility, automatically enroll online and mobile sign-ups into a loyalty program, and seamlessly award casino loyalty points for all wagers, whether placed online, via mobile device, at point-of-sale (POS), or at a kiosk. Elite Casino Resorts has successfully launched these leading conveniences across its ELITE Sportsbook™ and three Iowa gaming resort destinations: Riverside Casino & Golf Resort®, Grand Falls Casino & Golf Resort®, and Rhythm City Casino Resort®.
“At its core, SYNKROS is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” said Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, Inc. “When we can work together to create more convenience for the player, more growth opportunities for the operator, and more technology advancements for the industry, then everyone benefits.”
“The result of this joint integration is truly a turn-key solution for casinos to extend their loyalty experience in and throughout the sports betting module,” said Bet.Works SVP of Business Development Marc Brody. “The supportive networks between SYNKROS and Bet.Works make an array of interactions more seamless and automated for players and operators.”
As a designated reseller, Konami offers these services to SYNKROS properties looking to add sportsbook to their gaming portfolio. The solutions engineered between Konami and Bet.Works are successfully demonstrated in the field at Iowa locations operated by Elite Casino Resorts. The locally owned, Iowa-based company has been a SYNKROS customer for more than 15 years.
“As a multi-site, multi-channel operator, we believe a consistent and convenient loyalty experience is especially important. The interface between Konami and Bet.Works allows us to achieve this aspect while expanding our entertainment offering,” said Karlyn Ollendick, chief operating officer at Elite Casino Resorts. “Player response and adoption has exceeded expectations, and we’re anticipating continued growth as SYNKROS and Bet.Works continue to work together to drive engagement and rewards through ELITE Sportsbook.”
Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com.
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI HOLDINGS CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.
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About Bally's Corporation
Bally's Corporation currently owns and manages 12 casinos across eight states, a horse racetrack and 13 authorized OTB licenses in Colorado. With more than 6,000 employees, the Company's operations include 13,308 slot machines, 460 game tables and 3,342 hotel rooms. Following the completion of pending acquisitions, which include Tropicana Evansville (Evansville, IN) and Jumer's Casino & Hotel (Rock Island, IL), as well as the construction of a land-based casino near the Nittany Mall in State College, PA, Bally's will own and manage 15 casinos across 11 states. Bally's also maintains a multi-year market access partnership with Elite Casino Resorts through which it will provide mobile sports betting in Iowa. The Company also maintains a temporary sports wagering permit to conduct online sports betting in the Commonwealth of Virginia. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
About Bet.Works
Bet.Works is a U.S.-based technology and services company delivering the most advanced iGaming and sportsbook products. Its flexible suite of proprietary solutions, coupled with a sophisticated managed service offering, uniquely position Bet.Works to provide US-ready solutions to enterprise, tribal and regional clients. Bet.Works is the only company to have concurrently been granted GLI 19 & 33 certifications. For more information, please visit www.bet.works.